Real-world projects and simulated campaigns applying marketing principles and AI tools. Each project reflects my approach to strategy, execution, and continuous learning.
Marketing campaigns and strategies I've designed, executed, and analyzed as part of my FLM training
Designed a multi-platform social media campaign targeting Gen-Z audiences. Leveraged AI content generation for ad copy and visuals, implemented A/B testing for ad creatives, and tracked engagement metrics across platforms.
Conducted a comprehensive SEO audit for a mock e-commerce brand. Delivered keyword strategy with competitor analysis, on-page optimization recommendations, technical SEO fixes, and an AI-assisted content roadmap.
Built a 5-email automated nurture sequence for lead conversion. Designed workflow architecture, personalized content using AI, set up trigger-based delivery, and tracked open rates, click-throughs, and conversions.
Created an interactive KPI dashboard tracking campaign performance metrics across channels. Used Google Data Studio to visualize ROI, customer acquisition cost, conversion rates, and channel attribution.
Developed a content strategy framework that integrates AI tools across the content lifecycle — from ideation and drafting to optimization and performance analysis. Includes prompt engineering templates.
Developed a complete go-to-market plan for a hypothetical SaaS product including market research, audience segmentation, channel selection, budget allocation, and success metrics.
I'm available for freelance projects, collaborations, and internship opportunities