Specialized competencies at the intersection of artificial intelligence and digital marketing — built through hands-on exploration and FLM's AI-focused curriculum.
Leveraging ChatGPT, Claude, and AI writing assistants to produce high-quality, on-brand marketing copy at scale while maintaining authentic brand voice and editorial standards.
ChatGPT · Claude · JasperUsing AI-powered analytics platforms to uncover audience patterns, predict campaign performance, and generate data-driven marketing recommendations with greater accuracy and speed.
Google Analytics 4 · AI DashboardsApplying machine learning concepts to audience segmentation, lookalike modeling, and predictive lead scoring for more efficient ad spend allocation and higher conversion rates.
Audience Modeling · LookalikesDesigning conversational marketing experiences, AI-powered customer support flows, and automated lead qualification using no-code AI platforms and chatbot builders.
Chatbots · Workflow AutomationCreating compelling visual content using AI design tools, image generators, and video editing platforms for social media, ad campaigns, and brand storytelling.
Canva AI · DALL·E · RunwayBuilding automated multi-channel campaigns, trigger-based email sequences, and CRM integrations using AI-enhanced marketing automation platforms for scalable outreach.
Automation · CRM · WorkflowsUsing AI tools for keyword discovery, content optimization, competitor analysis, and search trend prediction to build data-backed SEO strategies that drive organic growth.
AI SEO · Content OptimizationCrafting precise, effective prompts for large language models to generate targeted marketing copy, campaign ideas, customer personas, and strategic recommendations.
Prompt Crafting · LLM OptimizationExplore the specific tools and platforms I work with to bring AI-powered marketing to life